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Pacific Electric 太平洋電氣
packaging 包裝
panel of experts 專家小組
parentage 淵源
parties involved 交換中的各方
payment terms 支付條款
pay-off control 支出控制
penetration pricing 滲透定價(jià)
Pepsi-Cola 百事可樂
perceived customer value 顧客感知價(jià)值
perceived quality 感知到的質(zhì)量
perceived value 感知到的價(jià)值
percentage of sales promotion budgeting method 銷售額百分比促銷預(yù)算法
perceptions of consumers 消費(fèi)者感知/理解
perceptual (product) pisitioning 感知（產(chǎn)品）定位
perceptual map 感知圖
perceptual organization 感知組織
perceptual vigilance 感性的警惕
performance dimension 業(yè)績標(biāo)準(zhǔn)
performance evaluation 業(yè)績評估
performance measures 表現(xiàn)/業(yè)績測度
performance objective 績效目標(biāo)
performance standards 績效標(biāo)準(zhǔn)
performance 功能
perishability 非持久性
personal selling 人員推銷
personal sources 個(gè)人的信息來源
personnel development 人力資源開發(fā)
persuasive 說服性的
pharmaceuticals industry 醫(yī)藥行業(yè)
physical (product) positioning 物理（產(chǎn)品）定位
physical descriptors 物理變量
physical distribution 實(shí)物分銷
Pillsbury 皮爾斯博瑞
pioneers 先入者
Pizza Hut 必勝客
place utility 地點(diǎn)效用
planning and control system area audit 計(jì)劃與控制系統(tǒng)領(lǐng)域的審計(jì)
point of sale information 銷售點(diǎn)信息
point-of-purhcase (POP) promotion 采購點(diǎn)促銷
point-of-sales (POS) data 銷售點(diǎn)數(shù)據(jù)
pontificator 保守派
popularity 通用性
population trends 人口趨勢
portfolio models for resource allocation 資源配置的資產(chǎn)組合模式
position intensity 地位集中程度
positioning 定位
possession utility 擁有效用
post-purchase dissonance 購買后的不協(xié)調(diào)
post-purchase evaluation 購買后評估
post-purchase/after-sale service 售后服務(wù)
potential advantages 潛在優(yōu)勢
potential customer 潛在顧客
potential market 潛在市場
potential target market 潛在目標(biāo)市場
power in distribution 分銷權(quán)力
power of buyers 購買者能力
power of suppliers 供應(yīng)商能力
predatory pricing 掠奪性定價(jià)法
pre-empting scarce resources 先占稀缺資源
preferential treatment 特惠待遇
premiums 額外獎(jiǎng)勵(lì)
present competitors 現(xiàn)有的競爭者
presenting sales message 提供銷售信息
pre-test market research 測試前市場研究
price discrimination 價(jià)格歧視
price elasticity of demand 需求的價(jià)格彈性
price fixing 價(jià)格設(shè)定
price leaders 價(jià)格領(lǐng)導(dǎo)者
price lining 價(jià)格排列定價(jià)法
price promotion 價(jià)格促銷
price quotation 報(bào)價(jià)
price sensitivity 價(jià)格敏感度
price structure 價(jià)格結(jié)構(gòu)
price 價(jià)格
price/earnings ration 價(jià)格/收益比
price-off promotions 降價(jià)促銷
price-setting process 定價(jià)過程
pricing adjustments 定價(jià)調(diào)整
pricing policies 價(jià)格策略
pricing 定價(jià)
primary demand 基本需求
primary sources 第一類/主要數(shù)據(jù)
print media 印刷媒體
private/for-profit organization 私營/盈利性組織
PRIZM (Potential Rating Index for Zip Markets) 按郵政區(qū)劃為基礎(chǔ)的潛力等級指數(shù)
proactive new-product development strategy 進(jìn)取型新產(chǎn)品開發(fā)戰(zhàn)略
probability sampling 概率抽樣
problem formulation 界定問題
problem identificatioin 確定問題
process management 過程管理
Procter & Gamble (P&G) 寶潔公司
product line 產(chǎn)品線
product availability 產(chǎn)品的可獲得性
product category 產(chǎn)品類別
product class 產(chǎn)品類別
product decisions 產(chǎn)品決策
product design 產(chǎn)品設(shè)計(jì)
product development 產(chǎn)品開發(fā)
product dimension or attributes 產(chǎn)品維度/屬性
product evolution 產(chǎn)品演變
product features 產(chǎn)品特征
product intent share 產(chǎn)品傾向份額
product leadership 產(chǎn)品領(lǐng)導(dǎo)能力
product life cycle (PLC) 產(chǎn)品生命周期
product life cycle curve 產(chǎn)品生命周期曲線
product line 產(chǎn)品線
product manager audit 產(chǎn)品經(jīng)理審計(jì)
product offering 供應(yīng)品
product organizaiton of salesforce 按產(chǎn)品組織銷售隊(duì)伍
product policies 產(chǎn)品策略
product positioning 產(chǎn)品定位
product quality 產(chǎn)品質(zhì)量
product scope 產(chǎn)品范圍
product space 產(chǎn)品位置
product specifications 產(chǎn)品規(guī)格
product systems 產(chǎn)品體系
product type 產(chǎn)品類型
product usage 產(chǎn)品用途
product 產(chǎn)品
product(ion)-oriented organization 產(chǎn)品/生產(chǎn)導(dǎo)向型組織
production 生產(chǎn)
product-line pricing adjustments 產(chǎn)品線定價(jià)調(diào)整
product-management organizational structure 產(chǎn)品管理組織結(jié)構(gòu)
product-market entry control 產(chǎn)品－市場進(jìn)入控制
product-related behavioral descriptors 與產(chǎn)品相關(guān)的行為變量
product's market characteristics 產(chǎn)品的市場特征
product-use testing 產(chǎn)品使用測試
pro-environment 環(huán)保
profit impact of market strategy (PIMS) 市場戰(zhàn)略的利潤影響
profitability analysis 盈利性分析
profitability 盈利性/盈利能力
profitable survivor strategy 有利可圖的生存者戰(zhàn)略
project-company resource compatibility 項(xiàng)目與公司資源的協(xié)調(diào)性
projected profit-and-loss statement 預(yù)計(jì)損益表
projective tests 投影測試
promotion decisions 促銷決策
promotion mix 促銷組合
promotion policies 促銷策略
promotion 促銷
promotional allowance 促銷折讓
promotional effort 促銷努力
promotional pricing 促銷定價(jià)
promptness 及時(shí)性
propector strategy 探索型戰(zhàn)略
prospecting for customers 尋找顧客
psychographics 心理統(tǒng)計(jì)特征
psychological cost 心理成本
psychological pricing 心理定價(jià)法
public organization 公共組織
public relations 公共關(guān)系
public utilities 公共設(shè)施
publicity 公共宣傳
pull strategy for control of distribution channels 分銷渠道控制的拉式戰(zhàn)略
pupil dilation 瞳孔擴(kuò)張
purchase predisposition 購買傾向
purchasing agent 采購代理
purchasing contract 采購合同
purchasing manager/agent 采購經(jīng)理／代理
purchasing power perity (PPP) 購買力平價(jià)指數(shù)
push money/spiffs 傭金
push stragtegy for control of distribution channels 分銷渠道控制的推式戰(zhàn)略

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